Miraculous Corp’s Roz Nowicki on a new era of Miraculous with new seasons, spin-off characters, special TV events, immersive digital experiences and a second animated feature film.
Licensors and agents based outside the UK share their takeaways from 2024 and their goals for 2025, the challenges affecting the licensing industry and the opportunities waiting to be seized, plus the one word they’d use to sum up business in the year just gone and the one we’re in now.
Today: US: Roz Nowicki, global head of consumer products, Miraculous Corp .
“The standout achievement for the Miraculous franchise in 2024 was the formation of Miraculous Corp, a joint venture between Mediawan and animation studio ZAG. With its 10th anniversary next year, Miraculous is poised for significant growth under the leadership of Miraculous Corp’s ceo Andy Yeatman. This new era promises new seasons, spin-off characters, special TV events, immersive digital experiences and a second animated feature film.
We’ll be launching season six of the Miraculous: Tales of Ladybug & Cat Noir TV series in 2025, and announcing new partnerships and initiatives throughout the year to honour our 10th anniversary. And with over 400 important licensing partners across every key category, we aim to continue creating exceptional products and experiences that resonate with fans worldwide.
The industry is facing economic uncertainties such as inflation and shifts in consumer spending. However, our track record and the universal appeal of the Miraculous brand – which blends superhero action, comedy, romance, and relatable coming-of-age themes – give us a distinct advantage.
My word for 2024 is change. Two words for 2025: new beginnings!”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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