Licensing Works’ Leslie Levine on building out DTR relationships, new publishing across all IP and a year of expansion.
Licensors and agents based outside the UK share their takeaways from 2024 and their goals for 2025, the challenges affecting the licensing industry and the opportunities waiting to be seized, plus the one word they’d use to sum up business in the year just gone and the one we’re in now.
Today: US: Leslie Levine, owner/founder, Licensing Works!.
“We are pleased with our gains in 2024. A major focus for us was building out DTR relationships for collaborations launching throughout 2025.
We have new retail and licensee partnerships aligned for the Kewpie franchise that we’re excited to announce. Zorro has several anniversaries in 2025, including The Legend of Zorro 20th, and the franchise continues a robust upcoming five-year entertainment slate.
We’re building out a merchandise licensing programme in support of The Wingfeather Saga, which was recently shortlist nominated for the 2025 KidScreen Award for Best Web/ App Series – Original. We have new entertainment in the works for the Winchester Mystery House, while The Little Prince classic programme continues to expand throughout North America and key LATAM countries. Moulin Rouge, coming off a strong 135th celebratory year, will expand into new categories. New publishing across all IP remains a top priority with new announcements coming in early Q1 2025, notably in comic books and novelty publishing.
2024 was a year of expansion. The word to sum up 2025 is collaboration.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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