Outfit7’s Helder Lopes talks expanding globally and creating opportunities by staying bold, continuing to innovate and taking creative risks.
Licensors and agents based outside the UK share their takeaways from 2024 and their goals for 2025, the challenges affecting the licensing industry and the opportunities waiting to be seized, plus the one word they’d use to sum up business in the year just gone and the one we’re in now.
Today: Cyprus: Helder Lopes, vp creative functions and R&D, Outfit7.
“2024 was a year filled with achievements. We launched My Talking Hank: Islands, which introduced new gameplay that elevates the virtual pet genre, and celebrated My Talking Angela’s 10th anniversary with the new Fashion Editor feature.
Beyond gaming, we finished production for animated series Talking Tom Heroes: Suddenly Super, and secured a broadcasting deal with Warner Italy. In 2025, we’ll be working on new licensing activations tied to the series.
We also expanded globally by partnering with new licensing representatives in the UK, Brazil, India and other territories.
Our biggest challenge is showing traditional business partners the true power of gaming and the importance of being where the audience is. As we expand globally, balancing the needs of diverse markets is also be something we’ll be working hard to achieve.
The entertainment industry has faced challenges in recent years, but the opportunities for us lie in staying bold, continuing to innovate with new games, expanding our series to new territories, and taking creative risks.
2024 was about resilience; 2025 will be about growth.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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