Chefclub’s Marie-Laure Marchand discusses developing the brand across multiple territories and why 2023 is set to be so exciting.
LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.
Today, we head to France, with Marie-Laure Marchand, svp global consumer products & business development, Chefclub.
“2022 was a year of content growth and diversification for Chefclub. We produced over 15 new shows, took our first steps into the streaming and FAST markets and announced the development of our first animated series, in collaboration with Somewhere Animation. Restaurant chain Flunch debuted a Chefclub promotion at 160 locations across the country, and we also launched a location-based initiative with Klépierre shopping centres in France that will see live ‘Playfood’ events taking place in their 12 biggest malls next year.
As a family cooking brand, we’d like to further develop Chefclub experiences and will be looking for partners in this category in Europe and North America. We will also focus our efforts on promotions and will be looking for key strategic partnerships across multiple territories.
As a family cooking brand with an edutainment approach, Chefclub will continue to expand its reach towards families and kids. We’ve recently appointed distribution partners in the US, Germany, Austria, Switzerland, Benelux, Canada and the Middle East for our own Chefclub kids’ product range. We are also developing some exciting content aimed at this target group which will also increase our brand awareness and create different touchpoints with new fans.
2022 was promising, and 2023 is exciting – let’s push the boundaries!”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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