Including Jurassic World: Fallen Kingdom CP roll out kicking off with Smyths activation.
The Source rounds up more news from the licensing industry across the globe from the week.
Universal Brand Development is celebrating the launch of the CP programme for Jurassic World: Fallen Kingdom. Official merchandise is finding its way across all key categories in what Hannah Mungo, country director for UK and Ireland, calls the company’s “most ambitious licensing push yet”. The campaign began on April 16 with a central London Smyths‘ store turned into a giant double cinema screen that showed exclusive trailer content and a specially created consumer call to action message. The event was documented by a professional film crew who captured the projection, while they also created a time lapse sizzle reel of the installation process. Smyths will be using the bespoke content to promote Fallen Kingdom across its digital and social media channels, as well as embedding the video within the online cross category Jurassic brand store.
The Roald Dahl Story Company is launching a new licensing and publishing programme for The Enormous Crocodile, targeting a younger audience. Showcasing a snappy new style guide, a range of products including plush from Rainbow Designs; a 24-piece floor puzzle and memory card game from Paul Lamond; apparel and pyjamas from Fabric Flavours; and a dress-up costume from Smiffys will sit alongside new publishing from Penguin Random House. The new books use the Enormous Crocodile’s secret plans and clever tricks to introduce key themes of numbers and opposites.
Bulldog Licensing has been appointed by Moose Toys to licence Pikmi Pops. The scented collectable toys are based around a group of tiny cute animal characters, housed in different-sized lollipop-shaped vessels and come with a range of surprises such as wristbands, keyrings and more. A number of licensed categories will be launching from the end of the year, with Bulldog in advanced conversations across all key categories.
Amazon is now the fifth biggest retailer in UK retail – according to Global Data, Amazon accounted for over £4 in every £100 spent on retail in 2017. The online pureplay continues to outstrip growth in the UK online channel with retail revenue estimated to have risen by 22.5% in 2017, in comparison to total online spend rising 8.4%. Amazon is also forecast to have accounted for 33.5% of all UK spend online in 2017 versus 29.6% in 2016.
Pacific Swell Brands has secured exclusive licensing representation for the ‘father of modern-day bodybuilding’ and American fitness icon, Charles Atlas. Including an archive of art, assets and photos that will translate onto merchandise, the company is aiming to open up opportunities for fans of Charles and younger generations to connect with the brand.
Universal Furniture has secured a deal with Meredith brand Coastal Living to develop a new line of licensed furniture, due to debut in the autumn. The collection will cover living, dining, bedroom, occasional and upholstery furnishings.
French electronics brand Thomson has re-entered the Indian market with its range of smart LED TVs in partnership with licensee SPPL, with a launch event held at the French Embassy in Delhi. Indian brand licensing agency LicenseWorks coordinated the partnership.
Rights & Brands has teamed up with Lekis AB to represent the Babyloonz brand worldwide. The Babyloonz YouTube channel currently has 1.8 million unique views per month, while there is also an app with 600,000 views. Bulls Licensing has been commissioned to manage the operational business for Rights & Brands.
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