Including Van Gogh Museum and Royal Talens partnering on a range of painting and drawing materials.
Source rounds up more news from the licensing industry across the globe from the week.
Royal Talens and the Van Gogh Museum have partnered to create a collection of painting and drawing materials which may homage to the great artist. The collection is inspired by the colour palette of several masterpieces at the Van Gogh Museum such as Sunflowers, Irises and Almond Blossom. The range includes Ecoline brush pens, a water colour pocket box, Sakura Pigma Micron Fineliners and Gelly Roll Gel Pens, plus coloured pencils from Bruynzeel.
Williams Racing has appointed The Point.1888 to help drive forward its brand licensing programme. The agency will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range of new products for the fanbase.
Clothing brand and webcomic, Zombie Makeout Club is now represented globally in all categories for merchandising by Reemsborko. The products have been selling strongly online for three years, but are now crossing into bricks and mortar. In the US, Goodie Two Sleeves is enjoying success after a recent launch at Hot Topic.
Edutainment Licensing has revealed that the NSPCC has partnered with Ladybird to publish the charity’s first children’s book. Pantosaurus and the Power of PANTS is due to hit shelves in July following a crowdfunding campaign last year, which saw NSPCC supporters raise £46,440 to help the children’s charity with the project.
Mixed martial arts brand, UFC has secured a multi-year licensing deal with Shinhan Korea, a leading lifesyle retail brand in South Korea and Japan. The partnership, brokered by IMG, grants Shinhan the rights to manufacture and distribute officially licensed UFC apparel and accessories in the territories.
DK has revealed a new partnership with ‘the world’s silliest’ learning company, Mrs Wordsmith. A new range of curriculum-based publishing, based on scientific research and proven teaching methods, will launch in August. They will be designed to improve the reading and writing outcomes of children aged 4-11, building vocabulary, strengthening reading comprehension and helping with every aspect of the English curriculum.
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