Including ViacomCBS Consumer Products UK teaming with Osper to bring a range of Nickelodeon properties to its pre-paid debit cards for under 18s.
Source rounds up more news from the licensing industry across the globe from the week.
The RHS has partnered with Biscuiteers to produce the RHS & Biscuiteers collection – two special biscuit tins, a letterbox gift box and two Jolly Gingers (gingerbread men) containing hand-iced biscuits inspired by the love of gardens and gardening. The collection has been specially designed to conjure up the joys of British gardens in the spring and summer.
Skydance Animation has appointed IMG as its global licensing representative for all animated releases including its first two features – Luck and Spellbound. “As we prepare for the debut of our first animation projects in the coming year, we are thrilled to be partnering with the world’s premier licensing agency to develop consumer products franchises that extend our stories and characters across retail platforms,” commented Luis Fernández, head of consumer products at Skydance.
Osper – the parent-managed debit card for young people – has teamed up with ViacomCBS Consumer Products UK to bring a range of Nickelodeon properties including SpongeBob SquarePants, Nickelodeon Slime, Teenage Mutant Ninja Turtles and JoJo Siwa to its pre-paid debit cards for under 18s. The companies will also work together on a range of co-branded financial education assets for children in the UK and undertake promotion of both services across Nickelodeon TV and digital platforms.
British heritage sports brand, Gola has partnered with Global Brands Group to launch an apparel collection, in a deal brokered by IMG. The line will be available across Europe and Russia from February 2022 and will include t-shirts, sweatshirts, tracksuits and jackets. Gola also plans to extend the collection to include kids’ apparel, accessories, socks, sleepwear and underwear.
Maurizio Distefano Licensing – which manages licensing for the Masha and the Bear brand in Italy and Switzerland – has revealed the arrival of a new magazine and comics in kiosks across Italy for the Animaccord property.
Wow Stuff has welcomed a raft of new hires. Ross Coffield has joined the company as design coordinator; Teddy Edwards has joined as senior product designer on tier 1 brands; Steve Carpenter has come on board as product design engineer; Chris Jobson has joined as product designer working on tier 1 brands; and Manmit Bansal has joined the internal Amazon team as a sales operation support officer for the sales of the company’s key licensed brands.
Jazwares has secured a multi-year deal with Marvel to produce a new line of costumes and accessories. The range will hit retailers in North America in 2022 and will include officially licensed costumes, accessories and pet costumes from across the Marvel Universe films, TV series and comic books.
Jakks Pacific has confirmed a renewal with SEGA of America for the classic and modern versions of the Sonic the Hedgehog collection. The renewed agreement includes rights to produce action figures, play-sets, vehicles, plush and other collectables.
Brainbase has hired its first ever chief marketing officer in the form of Jim Ensell.
Millimages has appointed The Point.1888 to represent its Molang brand in the UK. The agency has been tasked with developing a new retail-focused licensing strategy for Molang which primarily targets UK adults (18-24), while also encompassing its secondary preschool audience. A phased category roll out, split by audience, will begin with a range of adult gift and accessories from Abysse, plus plush, apparel and publishing, followed by fashion and jewellery collaborations. Other categories planned for 2022 onwards include homeware, health and beauty and cosmetics. For preschool, baby and toddler nightwear will be developed, as well as fashion daywear and accessories, plus book and magazine publishing.
Genius Brands International has named Harold Chizick as president of global content sales, marketing and consumer products.
Animal Planet has partnered with Poland’s largest retail chain, Biedronka for a special Earth Day apparel collection. The co-branded women’s line features a range of loungewear inspired by trending animal designs using a range of recycled materials.
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