Including broadcaster Clara Amfo being named as a UK Barbie Role Model with her own one of a kind doll.
Source rounds up more news from the licensing industry across the globe from the week.
Barbie has revealed broadcaster Clara Amfo as a UK Barbie Role Model, unveiling a one of a kind doll in her likeness. Clara – who is best known for her Radio 1 show – will be working with the brand to encourage girls to ‘raise your voice’ – a rally cry to girls and women on why it’s important to stand up for yourself and your beliefs, how you can build confidence and how young girls can be empowered to believe in their potential. Clara has been widely recognised as a powerful force for change across the UK, following her powerful on-air speech last summer with a call for action for anti-racism that went viral.
The Point.1888 has unveiled a number of plans for the University of Cambridge licensing programme, working with Fitzwilliam Museum Enterprises. Since signing with FME in early 2020, the agency has secured partnerships with online homewares, wall art, furniture and accessories platform Fy, with a range of eight prints launching last September. The goal for 2021 is to roll out further licensing programmes for the university brand, as well as its museum collections and botanic garden. The company will reveal all at a virtual summit which is being planned for the summer.
Hasbro has signed a five-year extended contract with Epic Games, which grows the company’s Fortnite product licensing deal beyond outdoor play products and tabletop games into item expressions such as collectable action figures, vehicles and role-play. The extension follows the success of the integration of Fortnite into NERF and Monopoly products, as well as in-game experiences such as the introduction of G.I. Joe character, Snake Eyes. New Hasbro-licensed Fortnite products are on track to launch in autumn 2021.
Anderson Entertainment has announced the first ever international Gerry Anderson Day, taking place on 14 April, the birthday of the man behind shows including Thunderbirds and Space:1999. The day will feature special events, live streams, unique new content from Anderson Entertainment, one-off and limited edition products and a special YouTube programme. There are also guest appearances planned from some special celebrity fans.
Somerset House will be presenting Beano: The Art of Breaking the Rules, a major exhibition celebrating the world’s longest running weekly comic this autumn. The event will see Dennis and Gnasher, Minnie the Minx, Bananaman and the rest of the Beano gang take over Somerset House from 21 October 2021 through to 6 March, 2022.
The RHS has launched a new range of toiletries called Home Grown from Heathcote & Ivory. Described as a vegan-friendly beauty and wellness collection inspired by the wellbeing benefits of growing vegetables, herbs and flowers at home, the range includes soaps, hand creams, bath salts, hand gel and a washing up gloves and hand cream set among others.
Boat Rocker Studios has confirmed that Disney+ UK, Ireland, Australia and New Zealand have saddled up for its new ‘pre-westoric’ preschool show, Dino Ranch. The series will launch on the streaming platform in April 2021.
SkyBrands has teamed up with Innersloth and Among Us to create apparel and home textiles for the hit gaming brand.
Following a year of rapid growth, pop culture specialist Fanattik has moved into a new HQ. The new premises not only provides more warehouse space – much needed after eight consecutive years of growth – but also allows the company to welcome new team members. The new offices will also make way for a social media studio and showroom.
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