Including Hasbro securing a partnership that will see PJ Masks joining forces with the World Taekwondo Federation.
Source rounds up more news from the licensing industry across the globe from the week.
Hasbro has secured a multi-territory partnership that will see PJ Masks join forces with the World Taekwondo Federation for a new partnership. Get Active with the PJ Masks will span multiple markets and feature 12 World Taekwondo top athletes. The campaign aims to combine the global appeal of the animation with the fun and accessibility of taekwondo to encourage children to take part in the sport. A digital tutorial series and interactive website have been created to help young fans get active, have fun and master their own taekwondo-inspired super powers.
Banijay Brands – in partnership with Caryn Mandabach Productions – is to launch its first official Peaky Blinders wine. Renowned Frenchh vineyard, Vignobles Bardet, has created two red wines, a Saint-Emilion and a Saint-Emilion Grand Cru. The wine will initially be available in France but is available for export, via local distributors in key markets across Europe and Asia.
Silvergate Media is gearing up for the launch of new episodes of Hilda, with the second season due to debut globally on Netflix on December 14. Alongside this, exclusive retail partnerships have been secured with Hot Topic in the US for a line of Hilda-inspired t-shirts, while, in the UK, Forbidden Planet has an exclusive DTR which will see it launch its own line of apparel in 2020 before expanding into homewares and gifting from 2021. In addition, GUND will further add to its plush accessory lines, while Flying Eye Books has released three new novelisations tying in with season two and Spin Master is readying for the first ever Hilda board game next summer.
The Pokémon Company International has collaborated with The Wand Company on the first ever Die-Cast Poké Ball Replica Series, offering fans the opportunity to collect replicas of the Poké Ball, Great Ball, Ultra Ball and Premier Ball when they launch throughout 2021.
Flair Just Play has secured a new deal with pocket.watch, the studio behind the successful Ryan’s World franchise. Launching in spring 2021 in the UK and Ireland, Flair Just Play will be introducing a role-play collection inspired by the latest YouTube sensation, Kids Diana Show. To support the global launch of the Kids Diana Show merchandise, pocket.watch has produced 40 episodes of Love, Diana, a live action meets animation series.
Anderson Entertainment – the company behind classic shows such as Thunderbirds and Space:1999 – has revealed plans for a second series and collectors’ CD set for its audio drama hit, First Action Bureau. The free to access full-case audio drama podcast – developed and produced entirely in lockdown by Jamie Anderson (son of Gerry Anderson) and Nicholas Briggs (the voice of the Daleks since 2005) – first launched on October 1.
Peter Rabbit has hopped his way into the mass market in Australia, beginning a new, ongoing partnership with Target Australia, with Haven Global and soft goods licensee Designworks launching a new campaign this week. The first collection includes 31 babywear pieces featuring classic Peter Rabbit prints and embroidery. The range will continue to grow in 2021 with a cross category Easter campaign, expanding into family sleepwear, nursery, homewares and seasonal gifting.
Candy brand, Freedent has teamed up with emoji to develop a new campaign to help young adults when dealing with romance. The company has published a ‘Guide de la Drague’ which includes funny examples of how to combine emoji brand icons to ‘shine and succeed’ in communication with your loved one and be more poetic than usual.
General Mills has teamed up with Sesame Street for the launch of a new cereal. There will be two varieties – berry flavour with number-shaped pieces and cinnamon flavour with letter-shaped pieces – with the back of each box opening like a book and featuring dual-language (English and Spanish) short stories with Elmo. The cereal will begin to appear on store shelves from January 2021.
Mexican card game brand, Loteria has added to its licensing programme – welcoming a new collection of hair and beauty products in partnership with Suavecito. The deal was brokered by Pacific Swell Brands, with Suavecito aiming to celebrate Mexican culture and featuring the Loteria branding and art assets on the likes of hair pomade, eyeshadow palettes, lipsticks, barber capes and t-shirts.
Vogue Café Beijing has opened its doors as Condé Nast’s first branded property venture in China. The café – located in the China World Mall in the Chaoyang District in central Beijing – has opened under a licence agreement with Beijing Sycamore Seed Advertising & Media and forms part of a wider partnership, with future openings planned, the second being in Shanghai in 2021.
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