Including Magic Light Pictures welcoming a raft of new licensees on board for The Gruffalo.
Source rounds up more news from the licensing industry across the globe from the week.
Magic Light Pictures has revealed a raft of new licensees for The Gruffalo as the development of the licensing programme continues. Visage (crafted printed fabrics), MBI (gifting and collectables including gift packaging for the recent commemorative 20th anniversary coins from The Royal Mint and stamps from Royal Mail), Robert Fredrick (stationery, gifts and games), Playpress (a buildable play-set) and Snappyjack (playground signage) are all on board.
The Royal Mint has announced that Queen will be celebrated with the launch of a commemorative coin collection, making it the first time that a British band has been celebrated on UK coinage. The design is the first in The Royal Mint’s new Music Legends collection. The coin commemorates all four members of Queen, done through the portrayal of each member’s instrument with the Bechstein grand piano – which Freddie Mercury played for Bohemian Rhapsody – featuring at the top of the coin. The group’s logo is placed at the centre of the design and is underscored by the singer’s signature mic stick. Brian May’s ‘Red Special’ guitar also features alongside John Deacon’s Fender Precision Bass, while Roger Taylor’s Ludwig bass drum is decorated with the Queen crest, as it appeared in the band’s early days.
Wow Stuff has appointed Click Distribution to serve domestic stock supply – outside of Wow’s house accounts – of its licensed branded toys, gifts and games to retailers across the UK and Republic of Ireland.
WildBrain CPLG has been appointed by Soufiane Touzani to represent the sports, fashion and lifestyle brand Touzani in the Benelux region. The brand is inspired by the successful street footballer, freestyle player and YouTube sensation, with WildBrain CPLG set to target categories including toys and games, stationery and back to school, homewares, accessories, publishing and promotions.
Aurora World has appointed a new licensing agent in Brazil for YooHoo. Brand House Licensing will manage the property across the entire Brazilian market for three years.
Cottonwood Media has secured a deal with Bentex Group to launch a range of apparel for tween drama series, Find Me in Paris. Bentex Group will develop a wide range of apparel featuring t-shirts, dresses and separates, as well as product extensions with dance and swimwear.
9 Story Brands has named Penguin Young Readers as global publishing partner for the new animated series, Xavier Riddle and the Secret Museum.
Maurizio Distefano Licensing has acquired the rights for the licensing programme in Italy for Marie-Antoinette, the brand based on the famous French sovereign (owned by Tempting Brands).
A Fear The Walking Dead Survival attraction has opened at Trans Studio Bali. The new walkthrough experience combines three attractions in one adventure, based on AMC’s top rated series. It features elaborate sets, immersive experiences, as well as high tech interactive motion simulator technology. 16 guests per cycle can enter the 10-minute long experience. The deal was brokered by Striker Entertainment.
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