Including Universal striking a number of horrifically good fashion deals for its stable of monster IP.
The Source rounds up more news from the licensing industry across the globe from the week.
A bevy of new fashion deals from Universal Brand Development have combined the fright of scary monsters and the thrill of dressing up. Leveraging its stable of iconic monster IP including Frankenstein, Dracula, The Mummy and The Bride of Frankenstein, Universal has inked deals with fashion partners including Criminal Damage, Hype and Difuzed. These deals follow on from previous successful global partnerships with high-end fashion houses including Prada, A La Garconne and Moschino.
Wizarding World Digital – a joint venture between Pottermore and Warner Bros. – has revealed a new personalised journal for fans of Harry Potter and Fantastic Beasts. Created in collaboration with Wonderbly, the journal – Keys and Curios – forms part of the ‘magical’ welcome gift which fans receive when they subscribe to Wizarding World Gold, a newly launched, annual paid subscription which aims to enhance the Official Harry Potter Fan Club experience. The journal incorporates a fan’s name, house traits and more to take them on a unique journey through the wizarding year.
Hasbro has secured a new partnership with Selladoor Worldwide to adapt the Monopoly brand into an immersive experience. Due to open in a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams to complete together in order to move along the ‘board’ and buy property.
Licensed to Charm has teamed up with Sanrio to create a Hello Kitty jewellery collection. The new charms are retro-styled and based on the original 1970s Hello Kitty designs. There are seven charms to collect in the first range.
The Energizer Bunny is set to debut as a collectable Funko figure. The deal was brokered by Beanstalk, the exclusive global licensing agency for Energizer.
Beano has launched ‘Beano Booktopia’, a new book subscription service for kids offering newly published books across a wide range of authors and genres. The tailor-made programme will include fiction and non-fiction books specially chosen by Beano experts, based on the individual child’s given interests and reading ability.
Studio 100 Media and Zapf Creation have sealed a deal for CGI brand Heidi. The multi-year agreement initially covers the rights in German-speaking territories, France, UK, Ireland, Russia, Poland, Scandinavia, Benelux, Czech Republic and Slovakia. It includes puppets and plush figures of the characters from the animation, with product due to launch in 2020.
Quirky Icelandic kids brand, Tulipop has launched a Kickstarter campaign for the first book in the Tulipop Tales series. The campaign runs through until Friday November 15, with the aim to raise $10,000 towards the printing stage of the book, which is entitled Tulipop Tales: The Forgotten Forest.
Edutainment Licensing has secured a promotional partnership for Flossy and Jim with retail café chain Lelecha in China. A jointly branded Flossy and Jim and Lelecha product range using the slogan ‘my happy place’ is featuring on bags, apparel, phone covers, mugs, notebooks, cushions and badges at the flagship store in Shanghai until November 3.
Netflix and French animation production company, Xilam Animation have confirmed that Xilam will produce an original CGI animated preschool series, Oggy Oggy. Based on the hit franchise Oggy and the Cockroaches, the show will be Netflix’s first French animated original series.
ITV has further extended the Loose Women brand on mobile with a free word wheel puzzle game. The popular daytime show is celebrating its 20th anniversary this autumn, with the game – developed by Pointvoucher Studio – especially designed to appeal to its audience.
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