Including Universal Brands Development revealing global toy and lifestyle programme for Trolls World Tour.
The Source rounds up more news from the licensing industry across the globe from the week.
Universal Brand Development has revealed an expansive global toy and lifestyle programme for Trolls World Tour. Hasbro will be returning as global master toy licensee, joined by first time partner The LEGO Group. In addition, Just Play, TOMY, Build-A-Bear Workshop and KIDdesigns are also on board as returning licensees, as well as Crayola and Disguise Costumes. The lifestyle programme, meanwhile, will range from apparel to footwear and accessories to luggage, bedding, furniture and more.
British fashion brand Superdry has appointed IMG to develop a strategic licensing programme, extending the brand into select new product and lifestyle categories. Licensed products being considered include luggage and travel-related items, personal accessories, consumer electronics and sporting goods.
Shepperton Design Studio’s Original Stormtrooper has launched two new lines which will be found in the grocery sections of major retailers. The Original Stormtrooper celebration cake from BBF launches in Asda on October 14, while St Peter’s Brewery has created Original Stormtrooper Galactic Pale Ale and Lightspeed Pilsner. The brews will initially be available in a giftpack with pint glass from Blue Tree in over 1,000 stores from the end of September including Tesco and B&M. They will also be premiered on Firebox and further listings are expected in the off and on-trade.
Banijay UK has appointed CPLG to build a consumer products programme in the UK for its brands which span factual, formats, scripted and kids genres. CPLG’s initial focus will be on comedy series The Inbetweeners; 1990’s game show The Crystal Maze; factual show Eat Well for Less; CBeebies’ Do You Know?; and daytime quiz show Tipping Point. Target product categories will include apparel and accessories, gifting, toys and games (including STEM toys), publishing and promotions.
Zee Productions has struck a puzzle deal with Bravado to release some of its biggest names via its Rock Saws imprint (which releases puzzle recreations of classic album art). The first releases will arrive in October and will include Queen’s News of the World, A Night at the Opera, A Day at the Races and Queen II.
Spotlight Licensing and Brand Management has inked a deal with Buffalo Games, giving it the rights to produce jigsaw puzzles featuring Boo The World’s Cutest Dog and his friends.
New kids and family entertainment venture, Toon2Tango has appointed Jo Daris as chief commercial officer. In his new role, Jo will source and develop new content for the company.
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