Including the big reveal of The Legitimate Peaky Blinders Festival in September.
The Source rounds up more news from the licensing industry across the globe from the week.
The Legitimate Peaky Blinders Festival is set to take place in Birmingham on September 14-15. The event will bring together immersive theatre, live music and fashion inspired by the series, a cinema showing, a museum, food, drink, poetry and more. There will be five stages of music, live recreations of Peaky Blinders scenes involving 200 actors, fashion shows and mens’ grooming. Artists confirmed across the weekend include Primal Scream, Anna Calvi, Slaves, Nadine Shah and a BBC Introducing Stage. In addition, following on from its successful collaboration with Peaky Blinders, Kent and Curwen will also be involved in the festival. VIP ambassadors wil be dressed in the collection, while creative director Daniel Kearns will also host a conversation, discussing ‘The Peaky Look’. There will also be fashion show from Steven Knight’s Garrison Tailors clothing range.
A range of exclusive branded merchandise for Australia Ninja Warrior has launched. Brand extension agency Asembl has brokered a deal between Nine and Australian sportswear company BLK for an extensive branded sports apparel collection. The range includes men’s and women’s t-shirts, shorts, singlets, beanies, caps and hoodies, as well as children’s wear and branded water bottles. It is supported by a dedicated online retail platform, social media and a billboard during broadcast to further promote the range.
The first Carpool Karaoke Game – inspired by The Late Late Show with James Corden’s car ride sing-alongs with celebrities – has arrived exclusively at Target stores nationwide. Created by Big G Creative and under licence from CBS Consumer Products, the game sees players compete as teams to sing their hearts out and flaunt their best celebrity impressions, dance moves and Carpool Karaoke trivia knowledge.
Just Funky has partnered with Gearbox Software to create a range of merchandise inspired by video game, Borderlands 3.
Pocket.watch has partnered with Tellie to premiere Picture This, a new game showed hosted by EvanTubeHD. This marks the first of two partnerships between pocket.watch and Tellie, which is a platform for creating shows for influencers. Designed as an interactive game for the family, Picture This showcases Evan’s drawing skills as he competes against his family members in a ‘Pictionary meets HD trivia’ type game.
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