Including Start Licensing to represent British artist Julie Dodsworth.
The Source rounds up more news from the licensing industry across the globe from the week.
Start Licensing is to represent British artist Julie Dodsworth across a number of product categories. Julie’s work evokes her love of her narrowboat – Calamity Jane – the British waterways, all things floral and the folklore of boats passing by. She is already well established in the licensing sector, having worked with a range of high profile licensees and manufacturers. Current partners include Barbour, Churchill China, Canova and My Gifts Trade. Start Licensing’s primary role will be to develop new business in categories such as publishing, crafting, food and food gifting, seasonal gifting, apparel and homewares. The agency will also work on brand collaborations and retail activations.
343 Industries has appointed Wicked Cool Toys as global toy licensee for the next chapter in the Halo franchise, Halo Infinite. The new game wil debut in autumn 2020, with Wicked Cool Toys having the rights to create several categories including action figures, vehicles, play-sets, plush and role-play among others.
Genius Brands International has entered its next phase of growth with the launch of branded merchandise at retail for Rainbow Rangers and Llama Llama. Through to 2020, the company is planning to debut over 450 skus combined for both brands.
Animaccord has teamed with Corus Entertainment to initiate the ‘National Bear Day’ broadcast campaign on Treehouse. On July 31, Masha and the Bear will celebrate the day with promotional spots and multiple airings of the series. Treehouse will air five episodes of Masha and the Bear.
This summer sees the arrival of some new travel companions for Neos, the leisure airline owned by the Alpitour Group. Angry Birds will take flight over the next few months aboard a personalised 737, inspired by the upcoming The Angry Birds Movie 2.
Aurora World has hailed the launch of YooHoo to the Rescue in Russia. A plush launch and licensing drive will now follow the launch of the show on the leading linear TV station for kids, Carousel TV.
Endemol Shine Group has secured a deal with Singapore-based food manufacturer Superlative Foods for MasterChef. The partnership marks the first food product deal for MasterChef in Asia. Superlative Foods will deliver a range of branded products including nuts, seeds, whole grains, spices and baking essentials.
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