New Universal theme park is coming to the UK

Comcast NBCUniversal has confirmed its intent to build a Universal entertainment resort complex in the UK.

This will be the first Universal-branded theme park and resort in Europe, expanding the company’s global footprint and offering world-class, immersive experiences and attractions to residents and millions of UK visitors.

The project is to be designed and delivered by the company’s Universal Destinations & Experiences segment.

The proposed plans – which are subject to planning approval – include a theme park with several themed lands featuring Universal’s distinct style of immersive rides, innovative attractions and exciting entertainment. The resort will also feature a 500-room hotel and a retail, dining and entertainment complex.

The park will be just south of Bedford, 35 minutes north of London by train, and will join the company’s existing portfolio of theme parks and resorts across the United States and Asia-Pacific.

“This is a special and historic milestone moment for our company as we continue to accelerate the growth trajectory of our theme parks business and delight audiences around the world,” commented Mike Cavanagh, president at Comcast Corporation. “The unparalleled storytelling and technological innovation that the incredible team at Universal Destinations & Experiences brings to life is a perfect complement to the British creative arts and tourism industries.”

Mark Woodbury, chairman and ceo at Universal Destinations & Experiences, continued: “Bringing the Universal brand to the United Kingdom is another exciting step forward in generating future growth. Expanding into Europe presents us with a significant opportunity to reach new fans and share the incredible experiences our team creates.”

The company is also further expanding and evolving its existing destinations in the US and introducing new original concepts to new audiences in fresh markets across the US. Later in 2025, Universal Horror Unleashed, a year-round horror entertainment experience will open in Las Vegas, Nevada, followed by Universal Kids Resort, the company’s first theme park designed specifically for families with young children, opening in Frisco, Texas in 2026.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
LushHelloKitty500x500
 
Lush is looking to celebrate friendship with the Hello Kitty and Friends collection, which it says is one of the most requested collaboration partners when asking staff and customers what they wanted to see from Lush tie ups in the future....
OswaldsPeterRabbit500x500
 
In celebration of St Oswald’s 40th and Beatrix Potter’s 160th anniversaries, Penguin Ventures will be bringing Peter Rabbit to Tyneside, with a summer public art trail being planned for 2026....
Levisblurtee500x500
 
Levi's is celebrating the musical and cultural legacy of blur, revealing a new tee collection featuring the Britpop band's logo and The Great Escape album cover....
POCHelenaMSBellas500x500
 
Helena Mansell-Stopher, founder and ceo of Products of Change, explains why the organisation supports the Brand & Lifestyle Licensing Awards....
ReissNYBotanicalGarden500x500
 
The Reiss x NYBG collection marks NYBG’s first collaboration with a European brand and was brokered by Metrostar, NYBG’s European licensing agent....
W&Gnewstyle500x500
 
Aardman has partnered with Studio Griggs to develop a fresh visual direction for the Wallace & Gromit brand, released through two themed design packs for the global market, and a specialised packaging guide for the East Asian market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.