New Teletubbies app has worldwide launch

Play Time has been developed by Built Games and further expands brand.

DHX Brands has further extended the Teletubbies property with the launch of the latest mobile app.

Teletubbies Play Time has been developed by Built Games and is available worldwide for Android and iOS devices.

Building on the trusted developmental brand values of the Teletubbies preschool show, Teletubbies Play Time helps little ones develop language skills through features such as ‘see-and-say’, which uses voice-recognition technology to help children grow their vocabularies.

“Teletubbies is all about encouraging young children to learn from the world around them,” said Charlotte Hill, brand director at DHX Brands. “With Teletubbies Play Time, Tinky Winky, Dipsy, Laa-Laa and Po will help little ones do just that, in an engaging and enjoyable way.

“Built Games has worked with some of the world’s biggest children’s brands and we’re very excited to launch Teletubbies Play Time with them to continue contributing to the development of young children around the world.”

Mike Pagano, ceo of Built Games, added: “We’re incredibly proud to be working alongside DHX Brands on Teletubbies Play Time, which is both the highest-rated and most-searched Teletubbies app in the Google Play and iOS App Stores.

“To be able to watch a child smile as they interact with Teletubbies Play Time sounding out, for example, a word that Laa-Laa asks them to repeat, is one of the most rewarding experiences I’ve ever had.”

Teletubbies Play Time is one of seven apps currently available for the property.

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