This ad will be closed automatically in X seconds.

New Star Wars experience opens in Westfield

Lucasfilm’s immersive entertainment division teams with The Void for initiative.

A new hyper reality Star Wars experience is running at Westfield shopping centre – the first of its kind in London.

Lucasfilm’s immersive entertainment division – ILMxLAB – has teamed with The Void, which combines physical sets with real-time interactive effects to create fully immersive worlds.

Star Wars: Secrets of the Empire will transport guests into the Star Wars universe, allowing them to walk through hyper reality interactive sets with real-time special effects and innovative technology.

They will be disguised as stormtroopers, on the molten planet of Mustafar, in a mission to recover Imperial intelligence vital to the Rebellion’s survival, reports Campaign.

The experience is set in a timeline that precedes Rogue One.

It will run until March 7 at Westfield London, while it is also currently running at Disney Springs, Orlando before moving to Downtown Disney District in California in January.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.