Panini UK and Ireland has launched its new season NFL/NFL Players Association (NFLPA) sticker collection into the UK and Irish market for a third consecutive year.
The new collection includes circa 560 stickers and 100 trading cards which feature fan favourites from all 32 National Football League teams.
Current trends are showing increasing numbers of fans for the game in the UK, with the London Games returning in October and full capacity crowds expected to attend both matches.
Increased demand for NFL team and player branded goods has also been seen in the UK, especially around the kick off period.
To raise awareness for the sport and the product, Panini is running free album sampling campaigns for UK NFL fans. In addition, marketing activity will feature influencer activity and sampling campaigns with schools across the UK in time to fire up fans for the upcoming 2021/22 season kick off.
“With the London Games kicking off the season, we are excited to once again provide fans with the collaboration that has become a staple for some and hobby for many,” commented Chris Clover, head of marketing at Panini. “We are proud partners of the NFL and NFLPA as these collaborations have not only been opportunities for amazing continuous growth, but also an opportunity for the fan community to come together and learn more about their favourite sport.”
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