Raydar Media teams with Mackinnon & Saunders for new stop frame animated TV series.
Raydar Media has joined forces with Mackinnon & Saunders to produce a new preschool, stop frame animation.
Mixmups aims to celebrate ‘friendship, fun and fancy dress’ and was created by Rebecca Atkinson, the founder of the viral #ToyLikeMe campaign.
The new series – developed with support from the BFI’s Young Audience Content Fund – sees characters Pockets, Giggle and Spin transported from their helter-skelter home and through a Magic Box Dress-Up portal, to embark on costume-filled, problem solving adventures. These aim to address the day to day life experiences of children living with and without a disability.
Valerie Fry is on board as part of the Raydar Media team to oversee the development of a global consumer products programme in tandem with the TV rights team.
Rebecca was a forerunner in the disruption of the global toy industry with her viral #ToyLikeMe brand, which has helped deliver inclusivity for 150 million disabled children worldwide.
“In MixMups I wanted to create an innovative show and brand, bursting with fun, magic and play, which would bring disability representation into the mainstream in a way which has never been done before,” Rebecca commented.
Raydar Media’s Alison Rayson continued: “Debbie Macdonald who is also co-writer on MixMups brought Raydar into the team and I feel very blessed that she did. Having a son with Down Syndrome, I know firsthand that MixMups is the opposite of a ‘tick box’ series.
“It is a character driven, funny show that everyone will be able to enjoy. We wanted to show that all children play differently and that this is something to embrace – MixMups encapsulates the joy of individuality and demonstrates that ‘there is always another way to play’.”
Mackinnon & Saunders’ previous credits include work on preschool brands such as Twirlywoos, Postman Pat SDS and Raa Raa the Noisy Lion.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
