A new screening event for the UK licensing industry is due to take place at the British Library in London on 20 January 2022.
The Pitch Smarter Conference – organised by Ryan Beaird, former marketing manager at Licensing International UK – will be free for licensees and retail buyers to attend.
Brand owners and licensing agents are being invited to book slots of 15 minutes (or 30 minutes back to back) to screen and showcase their properties on stage in the British Library’s theatre. There are 20 slots available for the day.
“In the seven plus years in the licensing industry I always felt as did others in the business the need for a screening day for the UK licensing industry,” commented Ryan. “Feedback from the industry was positive so I felt given my years of event experience the time was right to launch a new event in the calendar. Also cementing it in the diary as the ‘first’ event in 2022, and before the toy show season started just made sense. It also fits nicely into the retail calendar being held in January.”
Ryan continued: “Our new Pitch Smarter conference will get everyone in one place, together, on both sides of the licensing industry, making life easier for retail buyers and licensees to see what 20 character and entertainment brands have planned for their existing IPs – but more importantly the opportunity to see new content and what IP owners and agents have planned for 2022 and going forward.
“If a brand taking part wishes the audience to sign NDAs we can organise this, giving them piece of mind in showing under-wraps content as well.”
For more details, contact Ryan at Ryan.Beaird@BrandsRetail.uk.
There will also be a VIP party after the event for attendees from 6pm with more details due to be announced shortly.
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