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New Paddington Baby collection launches in H&M

H&M has introduced a new Paddington-inspired baby collection.

The 11-piece range features baby garments in a warm palette of burgundy, navy blue and cream white, with each piece showcasing elevated classic designs including soft knits and delicate embroideries.

The arrival of the collection coincides with Paddington in Peru hitting cinemas in the UK.

The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family’s Scandinavian licensing agent.

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