NFL worked with Poetic Brands on the new female-only fashion range for the online retailer.
A new NFL edit has touched down at Missguided, with the sports league having worked with Poetic Brands on the original collection inspired by New England Patriots and the Green Bay Packers.
Described as the first female-only fashion range for NFL by the online retailer, it says that the aim was to create a collection that ‘will strike the perfect balance between sport and casual’.
Items include varsity jackets, graphic joggers, oversized tees, mini dresses, cycling shorts and cropped jersey t-shirts among others.
“This is a very exciting and new collection for the NFL, which showcases the huge growth across Europe and the increase in demand,” Jessica Campbell, licensing manager at NFL told LicensingSource.net. “We are thrilled to have launched a whole range that is focused around women’s fashion and look forward to keep growing the NFL around Europe with our great partners.”
Elliott Matthews, md of Poetic Brands, the licensee responsible for the collection, added: “We’re super excited to launch this exclusive range with Missguided and NFL. This terrific range showcases wonderful design and great product, but also what can be achieved with true partnership where all parties are fully on board to create a great result.”
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