This ad will be closed automatically in X seconds.

New Molang filter hops onto Instagram and Facebook

New filter further builds on success that Millimages’ brand has enjoyed across social messaging platforms.

Fans of the Molang character brand can now turn themselves into the popular Kawaii rabbit, with new filters launching on Facebook and Instagram.

The filter – which gives fans Molang’s ears and blush to their cheeks – is looking to build on the success that the Millimages brand has enjoyed across social messaging platforms, at a time when more users than ever are logging on and using the platforms to communicate with friends and family.

Ian Wickham, director Licensing Link Europe, which manages the UK and Ireland licensing programme for Molang, commented: “We’re absolutely delighted to announce that, following the success of Molang gifs across social messaging platforms – Giphy alone is about to smash through the seven billion users mark in just two years – a super cool Molang filter is now available on Facebook and Instagram.

“We hope this will provide some fun as fans and their friends and families turn themselves into their favourite Kawaii rabbit.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.