The LEGO Group and BBC Studios used New York Toy Fair over the weekend to unveil the hotly tipped Bluey play-sets from their new collaboration.
The sets welcome Bluey and her family into the world of LEGO play for the first time with six new products for ages 2-5 – all launching from 1 June 2025.
The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.
Products include the LEGO DUPLO Ice Cream Trip and LEGO DUPLO Bluey’s Family House with Memory Game; LEGO 4+ Bluey’s Family House; LEGO 4+ Bluey’s Beach & Family Car Trip; LEGO 4+ Playground Fun with Bluey and Chloe; and LEGO 4+ Bluey Tea Party Recruitment bag.
“We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets,” commented Roberta Cardazzo, design manager for LEGO DUPLO Bluey. “Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures.”
Suzy Lee Raia, svp global consumer products at BBC Studios, continued: “We are excited to finally unveil all six LEGO Bluey sets to the world. It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal. With 154 episodes and 20 ‘minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”
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