A new immersive Jumanji attraction is set to open at Gardaland Resort in Italy in 2023.
Jumanji – The Labyrinth will be unveiled when the park reopens next spring, offering a ‘multi-layered, sensorial experience’ for fans of the brand.
Located at the heart of Gardaland – and next to the Jumanji adventure ride – the experience will give guests the chance to fully immersive themselves into the world of Jumanji, as they navigate the various pitfalls and surprises of the maze.
“After successful launch of Jumanji – The Adventure last year we are delighted to be working with Merlin and Gardaland again to offer a brand new adventure for 2023, where guests can further immerse themselves in the adventurous world of Jumanji,” commented Jeffrey Godsick, executive vice chairman of global partnerships and brand management, and head of location-based entertainment at Sony Pictures Entertainment.
Scott O’Neil, ceo of Merlin Entertainments, continued: “The premier theme park in Italy – Gardaland – just got even better thanks to our long-time partners at Sony Pictures Entertainment.
“We are delighted that we are announcing Jumanji – The Labyrinth at Gardaland. Continuing to bring the Jumanji world to life for our guests is an absolute dream come true for our growing number of visitors at the Resort, and even more fun for our award winning creative teams of Merlin Magic Makers.
“Increasingly, brands are looking for ways to connect with their audiences by bringing those film/stars to life and Merlin Entertainments is the one unencumbered theme parks and attractions business with the scale needed to connect with fans around the world.”
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