Brand Alliance’s Rob Broadhurst on scoping out upcoming trends at the recent toy fairs, new spring/summer product ranges and setting the tone for the rest of the year in Q1.
As we move through 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Rob Broadhurst, commercial director, Brand Alliance.
“From a trade show POV, Q1 is very much toy fair season and increasingly over the last few years these shows have become more relevant to licensees/licensors which operate outside of the traditional toy channels. They can be useful for many things, from scoping out upcoming trends to being a focal point for meeting with multiple partners in one place.
We’ll also be looking forward to some of our new spring/summer product ranges landing in-store/online, including new brands such as NASCAR, Harlem Globetrotters and Strawberry Shortcake. These new IP drops will complement and refresh existing programmes giving us a great start and setting the tone for the rest of 2025.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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