A new global toy company is making its debut today (22 January), with a mission to ‘create and deliver innovative and creative toys’ for both its own IP and brands.
Headed up by former Mattel executive, Helena Perheentupa as chief operating officer, Wyncor has already acquired a number of global rights from companies including Paramount, Hasbro, ZAG and emoji company for new product launches in the spring.
Brands will include Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PAW Patrol, Peppa Pig, My Little Pony, Transformers, Monopoly and Miraculous.
Wyncor will offer a range of products including patented toys such as the Miraball and SwopPop (patent filed), as well as other offerings which include ReClay, Mon Ami and Oozy Squeezy – producing both licensed and non-licensed product lines.
“With our innovative line of toys, including a growing number of patented products, together with our sophisticated product development and manufacturing process, we can offer brands the opportunity to regularly offer new limited edition product versions for collectability and seasonal play,” commented Helena Perheentupa, coo at Wyncor. “We are well positioned to react quickly to changing market trends offering relevant and inventive products, and our wide portfolio allows for differentiation at retail. We are proud to be different and fearless.”
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