Club secures multi-year agreement with international headwear brand.
Tottenham Hotspur has named New Era as its official headwear licensee.
The multi-year deal with the international headwear brand will see New Era produce dual-branded headwear for the club’s global fanbase.
These will be available across online and in-store retail channels, as well as Spurs retail outlets including the retail store within the Tottenham Experience at the new stadium.
The collection will also be available through New Era online and in-store retail channels. The collection will feature a number of headwear silhouettes including the 9FIFTY snapback, 9FORTY adjustable and knits.
“We are delighted to welcome New Era to our global licensing programme,” said Gary Jacobson, brand licensing manager at Tottenham Hotspur. “Working with such a well-respected and recognised brand allows Spurs fans around the world access to New Era’s fantastic range of headwear.”
Paul Gils, vp EMEA at New Era, added: “Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the club.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
