New multi-year deal makes global athletic brand an official marketing partner of the NBA.
The National Basketball Association has inked a new multi-year agreement with athletic brand, New Balance, making it an official marketing partner.
The deal sees New Balance further increase its growth in the basketball category, with the agreement meaning it will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms and logos.
The relationship officially tipped off with New Balance’s We Got Now global brand campaign – which features LA Clippers star Kawhi Leonard – airing during the Denver Nuggets v LA Clippers game on February 28.
New Balance launched Kawhi’s first signature basketball shoe – named the KAWHI – during the 2020 NBA All-Star Game in Chicago. In addition to Kawhi, the New Balance Basketball roster features 2019 first-round NBA Draft pick Darius Bazley and 2016 first-round NBA Draft pick Dejounte Murray, who both wear the OMN1S basketball shoe.
“We are excited to welcome New Balance to our family of global partners,” said Dan Rossomondo, NBA svp, media and business development. “We look forward to working with New Balance as the brand develops its basketball footprint and continues to establish itself in the market with recent high-profile player signings and new products.”
Chris Davis, vp of global marketing at New Balance, added: “This relationship ingrains New Balance into the NBA’s global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball.”
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