Poetic Brands, Park Agencies and Europrosem signed up by Brandgenuity.
A trio of apparel partners have been appointed by Brandgenuity for the University of Oxford licensing programme.
Poetic Brands will produce Oxford apparel designs for retail in the UK and Ireland, while Park Agencies and Europrosem will develop ranges for European markets.
Harnessing Oxford’s strong brand reputation, the deals collectively provide broad distribution into new territories and channels.
The ranges will leverage a new style guide developed in collaboration with UK design agency, Skew.
The reimagined creative provides fresh inspiration around four key looks: Twist on Tradition, The Sporting Club, New Take on Ornate and New Hybrids. Each design direction is supported by content from the archives and collections of the University’s libraries, museums, colleges, sports clubs and Botanic Garden.
“It brings us great pleasure to announce three brand new apparel partnerships for the University of Oxford,” said Teri Niadna, md of Europe at Brandgenuity. “We are very much looking forward to seeing complete apparel collections from all three licensees hit the shelves. This is just the start of what will be a truly unique and aspirational licensing programme.”
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