Hasbro teams with Super Heroic for new apparel and footwear launching in Foot Locker.
Lifestyle brand Super Heroic has teamed up with Hasbro for the launch of a new, gender-neutral kids apparel and accessories range for Nerf.
The new Nerf x Super Heroic collection launches this month in Foot Locker and Kids Foot Locker stores across the US.
It includes an update to Super Heroic’s lead footwear – the TMBLR v2 – which will launch with two new colours.
There will also be a new silhouette called JMPR v2 in two colours featuring an alternative closure with elastic laces and a toggle system.
The new footwear styles are joined by an apparel collection featuring gender-neutral tops, joggers and t-shirts.
The products will feature collaborative branding, plus individual pockets and compartments designed to hold Nerf products.
“Our collaboration with Super Heroic is driven by our common mission to promote active play,” said Casey Collins, general manager and svp entertainment and licensing at Hasbro. “Together we want to encourage kids to play hard, explore and get dirty.”
Jason Mayden, ceo and co-founder of Super Heroic, added: “The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions.
“As a child of the 90’s, Nerf represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential.
“We are honoured and excited to partner with Nerf to launch a collection that reminds us all, that if we can play together, we can live together.”
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