Santoro has confirmed the signing of NERD Agency to represent its Gorjuss brand in Ukraine.
With over 10 years of sustained growth as an evergreen licensed brand, Santoro’s Gorjuss continues to connect with consumers on a profound, emotional level, invoking feelings of childhood nostalgia and comfort in its viewers today.
Indeed, it is these qualities that have led NERD Agency’s ceo Tetiana Ruban to stress both the importance and public desire for properties such as Gorjuss in current times – brands which carry a heartfelt message and translate emotions, kindness and comfort without words.
NERD Agency is part of FILM.UA Group, one of the biggest media groups in Eastern Europe. Besides Gorjuss, the agency represents Mavka.The Forest Song, Robocar Poli, Brave Bunnies and other IPs.
Despite the serious and challenging situation in Ukraine, NERD Agency’s team have continued to work industriously and inspirationally, making their mark on the licensing industry. Last year, Tetiana became Licensing International’s Rising Star and was a keynote speaker at Bologna Licensing Fair’s conference this spring.
“Gorjuss attracts upon first sight. Its visual identity is uniquely able to translate the kindest emotions without words,” commented Tetiana Ruban, ceo at NERD Agency. “To me, Gorjuss is about joy, happy moments, dreams and kindness. The brand really fits the Ukrainian market because this is what people want to feel right now. We are delighted to represent such a heartfelt brand and it’s our pleasure to start our partnership with the Santoro team.”
The company will now begin targeting licensees in the apparel, home and textiles, health and beauty, confectionery, publishing and loyalty campaign categories for Gorjuss.
Jo Campbell, general manager at Santoro, continued: “We are thrilled to be working with Tetiana and her team. Tetiana’s expertise, drive and passion for connecting brands with licensees and consumers aligns perfectly with our vision for Gorjuss. We look forward to a successful collaboration that will allow Gorjuss to captivate the hearts of Eastern European audiences.”
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