This ad will be closed automatically in X seconds.

NBCUniversal inks Sky Kids deal for DreamWorks TV content

Deal includes access to new spin off series from franchises such as How to Train Your Dragon, Trolls and Madagascar.

Sky and NBCUniversal have secured a long-term partnership to bring a range of family favourites from DreamWorks Animation to Sky and NOW TV customers.

The deal includes access to new spin off series from hit film franchises such as How to Train Your Dragon, Trolls and Madagascar.

Sky and NOW TV customers in the UK and Ireland will enjoy exclusive access to the premieres of Madagascar: A Little Wild, TrollsTopia and Dragons Rescue Riders: Heroes of the Sky.

Customers can also look forward to the return of a number of hilarious and bold characters in All Hail King Julien, Home Adventures with Tip & Oh and Dawn of the Croods.

The new stories featuring iconic characters from DreamWorks will be available weekends on Sky One at no extra cost, on demand via the Sky Kids Pack and through the Sky Kids App, plus on NOW TV Kids Pass from late October.

“Our new partnership with NBCUniversal brings an impressive range of family favourites from DreamWorks Animation to Sky and NOW TV customers,” said Stephen van Rooyen, evp and ceo UK and Europe at Sky. “Adding DreamWorks’ loveable stories of dreams, journeys and heroes alongside our originals and our partner content means customers can access the content they love, all in one place – easy.”

Belinda Menendez, president and cro, global distribution and international, NBCUniversal, added: “We are delighted to expand upon our long-standing relationship with Sky and NOW TV through this new deal that brings a vibrant, compelling slate of animated TV series to bolster the Sky Kids platforms.

“DreamWorks Animation has an outstanding pedigree in the realm of kids content and we look forward to partnering with Sky to bring these beloved characters and stories to homes across the UK and Ireland for families to enjoy.”

Sky already has over 5,000 episodes of on demand content from partners Viacom and Turner, plus a host of Sky Kids Originals such as Moominvalley and Morph.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.