Eco-friendly paint maker launches new Colour by Nature collection inspired by museum.
Natural History Museum has collaborated with eco-friendly paint maker Farrow & Ball on a new Colour by Nature range.
The new palette – which was inspired by Werner’s Nomenclature of Colours, a rare book in the museum’s library – consists of 16 hues including vibrant and jewel like oranges and reds, natural and opulent greens and blues and a range of soft neutrals.
It is the first time that Farrow & Ball has created a new palette as an extension to its carefully curated colour card, and also the first paint collection that NHM has developed.
“The collaboration has been a delight to bring to life,” said Maxine Lister, head of licensing at NHM. “This has been such a great opportunity to not only highlight an important historical artefact but also to expand our brand offering in the homewares sector while encouraging families to bring the true beauty of nature into their homes.”
Charlotte Cosby, head of creative at Farrow & Ball, added: “With the expertise of the Natural History Museum we hope to inspire homes across the globe and what better way to do that than with eco-friendly colours inspired by nature.”
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