Ethical and organic children’s clothing company creates new essential outdoor capsule collection.
National Trust has joined forces with ethical and organic children’s clothing company, Frugi, for a new range of outdoor clothing and accessories.
Inspired by the National Trust’s ‘50 things to do before you’re 11 ¾’ activities and the many woodlands in the charity’s care, the exclusive range includes everything a little explorer needs, according to Frugi – whether they’re building dens, on a welly wander or going on a scavenger hunt.
Designs have been inspired by classic woodland creatures and the iconic symbols of the National Trust including the acorn and oak leaf. The organic and recycled clothing and accessories is aimed at children from 0-10.
Every product purchased from the range – which launches today (August 19) – will directly contribute to the National Trust’s charitable cause. The National Trust looks after 500 places in England, Wales, and Northern Ireland, including 250,000 hectares of countryside and 780 miles of coastline.
“After such a disruptive year for many children, spending time in nature in their garden or parks has proved how important it is for children to engage in nature and the environment around them,” commented Hugo Adams, ceo of Frugi. “Frugi is proud to support the National Trust in inspiring children to love the great outdoors.”
Becky Stanford, brand licensing manager for the National Trust, added: “As Europe’s largest conservation charity, working with organisations that share our passion for caring for the environment is of paramount importance.
“Frugi are a fabulous fit, as they bring both sustainable products that promote excellent ethical and environmental practices and care and share our passion for connecting children with the natural world around them.”
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