Inspired by the importance of spring to the coastline, British footwear brand Moshulu has unveiled a new limited edition, sustainable women’s footwear and accessory range in collaboration with Europe’s largest conservation charity, the National Trust.
Through sales of the collection for spring/summer 2023, Moshulu will contribute a minimum of £10,000 to the National Trust.
This will continue to support the charity’s work caring for over 780 miles of coastline in England, Wales and Northern Ireland including landmarks such as the Giant’s Causeway in Northern Ireland, through to stretches of land along the White Cliffs of Dover.
The seven-part range is Devon-based Moshulu’s second collection with the charity and uses carefully selected sustainable materials such as recycled plastic bottle textile, responsibly sourced leather and recycled rubber soles.
Taking inspiration from the positive impact that spring has on the coastline, an exclusive print has been created, hand drawn in-house at Moshulu. It celebrates the importance of wildflowers and shells found along the coast in spring, adding colour to our landscapes, as well as providing crucial habitats and food for wildlife.
The decorative print is scattered across classic deck shoes, cork footbed sandals, slippers and an embroidered scarf.
“We’re thrilled to reveal our latest collection with the National Trust, which once again celebrates Britain’s coastline,” commented Kate James, head of marketing at Moshulu. “We’ve loved working with the charity’s team and reinventing a selection of our bestselling summer styles in sustainable materials and gorgeous prints, whilst upholding what our customers value from us; comfort, colour and detail.
“Being a Devon-based brand, and with almost 60% of our stores within a half hour drive of the coast, we adore our beautiful seashores. That’s why it’s important for Moshulu to support a charity like the National Trust and donate 10% from every purchase of this gorgeous range to help fund their vital coastal conservation.”
Becky Stanford, head of brand licensing at the National Trust, continued: “This is our second collection with Moshulu highlighting the coastline in our care – and we are thrilled that our collaboration continues to be their most sustainable yet. Inspired by the wildflowers and shells that decorate our shores, Moshulu’s designs bring to life the importance of the coast – from its resident wildlife to the benefits to be reaped by visiting these beautiful landscapes.
“As Europe’s largest conservation charity, we are delighted that this collaboration encourages us to connect more with our coastline, especially throughout 2023 which is the Year of the Coast, and we look forward to further collections with Moshulu in the future.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
