Specialist in cultural IP licensing welcomes first global client in Asia, covering North America and Europe.
Cultural IP licensing specialist, ARTiSTORY has signed up the National Palace Museum as its first global client in Asia, covering North America and Europe.
The National Palace Museum in Taiwan owns, preserves and displays in rotating exhibitions, nearly 700,000 artifacts. The collections span 8,000 years and feature beautiful ceramics, paintings, fashion and more, from imperial collections of different dynasties.
Through working with ARTiSTORY, National Palace Museum is aiming to increase its licensed product offering while reaching out to a global audience.
ARTiSTORY will look to create annual art and cultural themes together with original design assets including illustrations, patterns and prints inspired by the museum’s artifacts for use by licensees and retailers in the UK and Europe.
Key categories earmarked for development include apparel, accessories, home décor and stationery among others. This will be supported by storytelling through narrative and digital content.
“It’s an honour to announce the National Palace Museum as our first client in Asia,” commented Yizan He, founder of ARTiSTORY who was also the founder of Alfilo Brands. “We’re already developing our design trends and themes for 2022 and 2023 and have selected several artifacts from the National Palace Museum collections for inclusion in those trends, the first to launch next year will accompany with a big celebration.
“We look forward to bringing the stories and history of thousands of years of Chinese cultural heritage to a global audience within truly ‘East meets West’ inspired ranges.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
