This ad will be closed automatically in X seconds.

National Geographic teams with Emma Watson

Partnership for International Women’s Day sees actress curate company’s Instagram feed.

Emma Watson, actor, activist and UN WOMEN Global Goodwill Ambassador, partnered with National Geographic to become the first guest editor of the brand’s Instagram account to mark International Women’s Day 2018 yesterday (Thursday, March 8).

Working with the editorial team at National Geographic, Emma curated the account, highlighting the work of eight National Geographic female photographers.

The photographers – from Saudi Arabia, Iran, Azerbaijan, Australia, the United States and the Philippines – cover a wide range of important and relevant topics including male guardianship and the longstanding ban on women driving in Saudi Arabia, the effects of displacement on women and girls running from Boko Haram in Nigeria and unequal pay in India for women day laborers in the brick industry.

The partnership is part of National Geographic’s continued effort to seek opportunistic moments to drive relevant brand conversations.

The company also published a variety of articles tied to International Women’s Day on its website.

Susan Goldberg, editorial director of National Geographic Partners and editor in chief of National Geographic magazine, said: “We are eager to use our storytelling platforms and our power as a global media brand to highlight women by calling attention to their work, their stories and their causes.”

(Photo: Hannah Reyes Morales)

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.