National Geographic Kids teams with LEGO

New partnership aims to inspire kids to explore, discover and learn about jungles.

National Geographic Kids has teamed up with LEGO City for a new partnership which aims to inspire children to explore, discover and learn about jungles and the importance of their preservation.

Known for his science outreach work and exploration of the ‘Boiling River’ in the Amazon, National Geographic explorer, Andres Ruzo, is spearheading the project, and is passionate about sharing the importance of these habitats with future ‘young explorers’.

Through LEGO City Jungle bricks, vehicles, and mini-figures, Andres has created a way to highlight what incredible habitats jungles are, helping children learn more about their diversity, incredible plant and animal species, as well the importance of conservation for the future.

Andres commented: “I want kids to love the jungle, and to want to protect and understand it as much as I do. Long before I was ever exploring the jungle, I was dreaming up my own jungle adventures as a boy.

“This is why I am so excited for the LEGO City Jungle range; I want playtime to inspire the next generation of jungle explorers.”

As part of the initiative, LEGO City and National Geographic Kids will launch a competition to win a National Geographic Family Expedition to the jungles of Costa Rica in Central America.

The winning family will explore the treetops and volcanic canyon landscapes of Rio Blanco, go zip lining through tropical forests surrounded by astonishing wildlife, visit a wildcat rescue centre to meet orphaned ocelots and jaguars, dine in a tree house and get to experience the real-life jungle.

For a chance to win, candidates must imagine something they might discover deep in the jungle – and then draw it or build it with LEGO bricks.

In addition, a special jungle-themed issue of National Geographic Kids will be available from August 16, including LEGO content such as a pull-out jungle poster which children can use as a backdrop to their imaginative play.

The issue will also include a LEGO City and National Geographic Kids ‘Explorer’s Handbook’ – a mini guide to everything you need to know about the jungle.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MoschinoSanderson500x500
 
Luxury fabric and wallpaper design house, Sanderson has collaborated with Italian fashion house Moschino, revealing a series of striking ready to wear designs at the Autumn/Winter 25 runway show at Milan Fashion Week....
B&LLAs2025500x500
 
If you haven't already completed your entries for the Brand & Lifestyle Licensing Awards 2025 now is the time to do it, as the entry portal will close today (Thursday 6 March)....
YotoHogwartsLibrary500x500
 
“We’re honoured to expand our collaboration with Pottermore Publishing and bring the magic of the Hogwarts Library Collection to hundreds of thousands of families."...
FamilyViewing500x500
 
The research explores the perceptions and preferences of US families around the content they watch and games they play, the value of watching and gaming together as bonding activities, plus how they recognise and engage with the brands they see....
FridaKahloThun500x500
 
The collaboration - negotiated by Art Ask Agency - features 14 items including necklaces, mugs, vases and figurines....
JAWSat50500x500
 
JAWS is set to make a splash once again, 50 years after its release, with Universal marking the anniversary with an almost year-long celebration including an exhibition, new merchandise, a theatrical re-release and more....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.