This ad will be closed automatically in X seconds.

National Geographic hits 100m Instagram followers

@NatGeo becomes first brand to reach the coveted number on social media platform.

National Geographic has become the first brand to reach 100 million followers on Instagram.

The @NatGeo account joined an exclusive list of most followed accounts including those of Beyoncé, Kim Kardashian-West, Justin Bieber and Taylor Swift.

To celebrate milestone, the account’s fans had the chance win a National Geographic Tanzania Photo Safari trip by sharing their most Nat Geo-inspired photos in a 24-hour contest.

Helena Mansell-Stopher, director of UK licensing at National Geographic, commented: “For a brand that is 131 years old, to keep moving with the times and reach such an unprecedented social following shows the power of telling the right story though the most amazing visual lens.”

The creative control of the account is largely in the hands of a number of National Geographic’s contributing photographers and shares the rare and incredible sights they encounter on a daily basis.

Gary Knell, chairman of National Geographic Partners, added: “Driven by our passionate fans and tremendously talented photographers, we are using Instagram to showcase our world through breathtaking images that inspire people to care about the planet.

“We are grateful and encouraged that 100 million people want National Geographic at their fingertips.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.