Myprotein teams with CUPP for new bubble tea range

Sports nutrition brand, Myprotein has partnered with bubble tea brand, CUPP, to launch three high protein milk and fruit infused bubble teas.

The protein boba drinks are available in over 35 CUPP stores across the UK, including its Manchester, Leeds and London outlets.

Combining classic flavours of bubble tea with Myprotein’s Impact Whey, Clear and Vegan Proteins, each drink contains at least 20g of protein per serving.

The new range consists of Hokkaidio Protein Milk Tea, Vegan Caramel Protein Milk Tea and Raspberry Lemonade Protein Iced Tea.

“Bubble tea’s journey from a small teahouse delicacy in Taiwan to international stardom is a testament to innovation and cultural exchange,” commented Neil Mistry, ceo at THG Nutrition. “As bricks and mortar retail remains a core focus for Myprotein in 2025, our partnership with CUPP supports our vision in bringing innovative, protein packed products to the everyday consumer.”

Paul Tanner, md at CUPP, continued: “We are thrilled to partner with Myprotein, the UK’s number one protein brand, to create a unique and exciting range of bespoke protein boba drinks. By combining their exceptional products with our innovative approach, we’ve developed boba that not only tastes amazing, but is also perfect for those who want that protein boost. This collaboration highlights our commitment to making sure that there is a bubble tea for everyone.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.