The Myprotein brand has introduced three new ice cream flavours, exclusive to Iceland and The Food Warehouse.
Catering to those wanting to hit their protein goals with a ‘delicious, sweet alternative’, the new range includes Myprotein Vanilla Ice Cream, Myprotein Chocolate Ice Cream and Myprotein Salted Caramel Ice Cream.
The latest introduction follows on from the success of the range of nutritional pre-prepared meals, also exclusive to Iceland.
“We’re constantly looking to bring fresh innovation to our customers,” commented Andrew Staniland, group buying director at Iceland Foods. “Following the success of Myprotein’s exclusive range at Iceland, it was time to introduce a nutritional dessert to the range, aimed at bringing delight to our fitness-loving audience, so they can enjoy a cooling, nutritional ice cream this summer.”
Neil Mistry, ceo at Myprotein, continued: “At Myprotein, we pride ourselves on delivering a wide variety of sports nutrition. Combining our expertise with Iceland enabled us to provide convenient and nutritional meals that our customers loved. It was only a matter of time before we expanded our range to include sweet treats for summer, creating a tasty healthier alternative to support everyone on their fitness journey.”
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