The head of licensing & CP gives us her thoughts on what’s going to be big throughout this year.
We’re already almost a month into 2017, and there have been numerous reports on the key trends, brands, films and retailers to watch for this year.
But what does the licensing industry itself think?
We gave them the chance to gaze into their own crystal ball and tell us their views on what will be the big brands and trends making an impact on retail shelves in 2017.
Today, Susan Bolsover, head of licensing and consumer products, Penguin Random House.
“Well… I think there’s a real opportunity for growth for properties generated from areas other than TV and films.
“In 2016 we saw gaming brands (like Pokémon Go) explode, as well as toy brands (like Shopkins) and classic brands (like our very own Peter Rabbit) and I think that trend will continue.
“That said, I can’t pretend I’m not excited that the next installment of Star Wars is due – Death Star waffle maker anyone?”
This feature originally appeared in the spring 2017 edition of Licensing Source Book. Click here to read the full publication.
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