The senior manager licensing retail marketing gives his thoughts on what’s going to be big this year.
We’re already almost a month into 2017, and there have been numerous reports on the key trends, brands, films and retailers to watch for this year.
But what does the licensing industry itself think?
We gave them the chance to gaze into their own crystal ball and tell us their views on what will be the big brands and trends making an impact on retail shelves in 2017.
Today, Stephen Wanigesekera, senior manager – licensing retail marketing, LEGO.
“Well obviously I’m a bit biased, but I predict that both LEGO Batman Movie and LEGO Ninjago Movie licensed product will be a massive hit at retail and with consumers in much the same way that The LEGO Movie did.
“Outside of LEGO products, I can easily see product based on Baby Groot from Guardians of the Galaxy Vol. 2 being wildly popular based on the cute factor. I can also see Wonder Woman doing great things and I’m really happy that my daughter will have an amazing female role model to aspire to.
“And, of course, the juggernaut that is Star Wars will continue to roll in 2017 with the launch of Episode 8 – I can’t wait!”
This feature originally appeared in the spring 2017 edition of Licensing Source Book. Click here to read the full publication.
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