This ad will be closed automatically in X seconds.

My 1st Years to develop The World of Peter Rabbit DTR range

My 1st Years has partnered with The World of Peter Rabbit to develop a DTR range, in a deal executed by Penguin Ventures on behalf of Frederick Warne & Co.

Following the success of the print on demand personalised product range featuring Peter Rabbit from official licensees, My 1st Years will now develop a direct to retail range to expand the offering of bespoke products.

This marks the first time that My 1st Years has worked directly with a licensor on development.

The cross category offering will include apparel and fashion accessories from Dennicci, nursery and homeware, stationery and gifts, all of which can be personalised by consumers and ordered directly online.

“Our DTR for print on demand and personalised products with My 1st Years is not only a fantastic addition to The World of Peter Rabbit licensing family, but will provide gifters with a great opportunity to purchase something truly unique for even the littlest of Peter Rabbit fans this Christmas,” commented Susan Bolsover, global licensing and consumer products director at Penguin Ventures. “We are proud to support an incredibly entrepreneurial and homegrown business whose extensive experience in the UK baby and infant market means Peter Rabbit is in great hands.”

Amy Weaver, head of buying at My 1st Years, added: “We have been delighted with the response to the Peter Rabbit licensed products that we currently personalise and so decided to grow the range by developing our very own licensed products.

“As newcomers to the world of licensing, My 1st Years is thrilled to be working with Penguin Ventures on a brand as established and as well-loved as Peter Rabbit. We can’t wait to share the new range which is designed and personalised at our UK studio in Northampton in time for customers this Christmas.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.