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Musto expands on Land Rover agreement

New five-year global deal covers apparel, footwear and luggage, due for launch for AW20.

Outdoor performance clothing brand Musto has expanded its partnership with Land Rover.

The new five-year global deal will see the creation of apparel, footwear and luggage, due for launch in autumn/winter 2020.

The new range was unveiled at ISPO in Munich in January – which is the world’s leading trade fair for outdoor apparel and equipment.

The collection is an extension of the 24-piece ‘Above and Beyond’ range which Musto previously produced with Land Rover and launched in September 2019, reported TheIndustry.Fashion.

“This extension of the partnership between Musto and Land Rover further strengthens the relationship between our two iconic British brands,” said Joe Sinclair, director of branded goods and licensing at Land Rover. “The new deal will see us collaborate for a further five years to continue creating the most advanced, technical and capable performance apparel collection, complementing our already successful Above and Beyond collaboration.”

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