Italian luxury casualwear brand reveals 30-piece capsule including knitwear, accessories, swimwear, tees, oversized hoodies and denim.
Italian luxury casualwear brand, GCDS has teamed with Mr Men Little Miss for a new SS21 capsule collection, marking the property’s 50th anniversary.
The new range revisits some of GCDS’ bestselling pieces, teaming them with some of the most famous Mr Men Little Miss characters including Mr Happy, Mr Messy, Mr Lazy, Mr Tickle, Little Miss Sunshine and Little Miss Sparkle.
The 30-piece capsule includes knitwear, accessories, swimwear, denim, t-shirts and oversized hoodies.
In addition, two new characters – Mr and Mrs GCDS – have been restyled in custom looks for the collection.
“When I was living in China, everyone was obsessed with Mr. Men Little Miss and I really got to know the characters very well during my time there,” commented Giuliano Calza, creative director and co-founder of GCDS. “There was a really fun character, Mr. Messy, and I thought he was really great. I love the idea of being able to dress them up in GCDS and show all the different sides of their personalities.”
Silvia Figini, coo at Mr Men Worldwide, added: “We are pleased to collaborate with GCDS and celebrate together 50 years of success. The capsule is amazing and managed to capture our brand essence of simplicity and fun.
“Year upon year, the brand has increased its international reach, establishing itself as a classic evergreen property not only in Great Britain but on a global basis.”
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