The Mr Men Little Miss characters will be leaping from the pages of their books to TV screens for a new generation of children to enjoy.
Endeavor Content and Sanrio – which acquired the Mr Men Little Miss brand in 2011 – have secured a deal to create television properties around the characters.
Endeavor Content previously brokered the multi-series television deal with Netflix for the Roald Dahl Estate.
“We are thrilled to take the next step with our partner Sanrio and the Mr. Men Little Miss brands to help today’s children learn about their feelings, help empower them as they navigate the process of growing up, and to make them laugh along the way,” said Tamara Rothenberg, svp family young adult and kids at Endeavor Content.
Silvia Figini, coo at Sanrio, EMEA, India and Oceania and Mr Men worldwide, added: “We are delighted to announce the return of Mr. Men Little Miss to the small screen with such a global partner as Endeavor Content.
“Considering their portfolio and expertise, we are sure they will be able to catch the essence of our characters and translate it into inspiring and engaging content. The celebrations for the brand’s 50th anniversary have shown how our readers’ love for these characters goes far beyond the books, and we’re sure this animated series will be met with incredible enthusiasm.”
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