Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success.
Manita’s panel Sam & Julia – The Mouse Mansion’s Inspiring Journey: From Handmade Miniatures to a Global Brand will take place from 3:20 PM to 3:50 PM in the Licensing Conference Room, Hall 29 Mall 2.
In her talk, Manita will reveal how her mother Karina Schaapman’s intricate handmade world – built from cardboard boxes, vintage fabrics and repurposed materials – blossomed into The Mouse Mansion, an internationally recognised children’s brand encompassing bestselling books, award-winning animation, creative toys, a flagship store in Amsterdam and an interactive game currently in development.
“It’s a real honour to speak at Bologna this year,” says Manita Schaapman. “The Mouse Mansion started as a labour of love, and it’s incredibly moving to see how it has grown into a brand that continues to inspire creativity, kindness and connection in families around the world.”
