Rock band launches dark rum, vodka and single malt whisky with Marussia Brands.
Rock band Motörhead has extended its licensed portfolio to include three new spirits in the UK.
Each of the products has been crafted with the band’s signature charisma and attitude in mind.
Aged for eight years in ex-bourbon barrels, the Motörhead Premium Dark Rum originates from the Dominican Republic and is full-bodied with notes of chocolate, arrack and vanilla, with a spicy finish.
The Motörhead Vödka is described as being ‘pure and clean yet still complex’, while the Motörhead Single Malt Whisky is made in collaboration with Swedish whisky legends, Mackmyra and its master blender, Angela D’Orazio. Matured in new American oak barrels for five years, the result is an easy to drink oaky and spicy whisky, with herbaceous aromas of tobacco and anise and character of citrus and almonds.
“The team couldn’t be more excited to be working on the Motörhead brand,” said Sarah Gandy, head of marketing at Marussia Brands. “We feel that there’s an exciting opportunity to utilise the incredible distilling of Angela D’orazio skills with the rebel spirit of Motörhead in the bars of the UK and homes of rum, whiskey and vodka fans.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.